Meet the dedicated team at the helm of Smileway

We are a group of experienced leaders and professionals committed to enhancing dental healthcare. Their strategic insight, coupled with a steadfast dedication to quality and innovation, ensures that Smileway consistently delivers reliable support and resources, enabling our partners to concentrate fully on providing excellent clinical care.

Charles Kramer

Executive Chairman

Charles has an LL.B (London) and is the co-executive chairman of Norman Goodfellows liquor group, and he has over three decades of experience in the beverage retail and wholesale industry. Charles was responsible for the initiative of the wholesale expansion of the Norman Goodfellows business.

Yami Swana

CEO

Yami graduated with a BCom in Finance and developed the initial Smileway concept and brand. Since 2014, Yami has been an entrepreneur, spending half a decade in the sector purchasing several dental and orthodontic practices. His efforts have proved that a dental consolidation in the South African market is a feasible business case at scale.

Chris Kerr-Peterson

COO

Chris is a self-taught software developer with a Bcom, BA, and MBA. Chris has been spearheading the development of the Hugo Group and Nuclear Med, generating double-digit growth year-on-year for over a decade. His relentless focus on leveraging technology has underpinned this growth, culminating in the development of a practice management system that forms the foundation for Smileway’s future growth.

Namhla Spondo

M&A MANAGER

Namhla is a Chartered Accountant and a deal-oriented team player providing strategic support and helping deliver value creation in companies undergoing M&A activity, including divestitures, carve-outs, legal restructuring and integrations.