Your Dental Partnership Platform

Partner with us to revolutionise dental care in South Africa.

Set the doctor free

Dr Hugo on why the best practices aren't built alone

The clinical chair is where value gets created. Everything else, the admin, the billing, the staffing, the systems, pulls a practitioner away from it. Dr Hugo has spent a career learning that the answer isn't to work harder across all of it. It's to partner well, so the doctor can do what only the doctor can do.

"To run a business successfully takes more than one person. And if you set the doctor free to do what they are supposed to be doing, and you cut out all those auxiliary jobs that are not income-producing, you have a much more efficient environment."
— Dr Hugo

Why partner with Smileway

Dr. Andre Hugo
Dr. Nadia van Wyk
Dr. Muhammed Kaka
Dr. Zieg Weber
Dr. Andy Effting

Smileway offers Oral Care Practitioners unparalleled operational support, innovative technology, and financial opportunities, unburdening practitioners and allowing them to focus on delivering exceptional patient care.

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Partnership platform

Imagine a future where you can focus solely on delivering world-class dental care and be released from the burden of running the business side of your practice. Imagine feeling secure in the knowledge that the admin and growth of your practice are managed by business professionals. What could your practice achieve as part of Smileway’s unique, practitioner-centric partnership platform?

Partnering with Smileway is not just a decision for growth, but a transformative experience. We firmly believe that our collaborative approach releases untapped value for your patients, your team, and you. Smileway stands for a philosophy where clinicians, liberated from non-clinical burdens and backed by top-tier systems and a proficient team, can significantly enhance their quality of life and professional satisfaction.

Take your clinical practice to the next level with Smileway

Join Smileway in driving innovation in the industry. You will gain access to a broad range of experts who can take your practice to the next level.

Every role is crucial to running an effective healthcare practice, from clinical expertise to operations and quality control, plus finance, legal, and HR. Add in marketing, IT, and maintenance—it’s a lot, and each element is non-negotiable for healthcare excellence.

Smileway offers Oral Care Practitioners unparalleled access to capital, operational support, innovative technology, and financial opportunities, unburdening practitioners and allowing them to focus on delivering exceptional patient care.

Even the most skilled practitioners can’t do it all alone. Partnering with experts in every aspect of business is crucial to providing outstanding patient care.

Solo practitioner

As a solo practitioner, it’s incredibly challenging to manage every aspect of your practice. Your primary focus must be on providing excellent clinical care, which often means the business side of your practice can become secondary. This balancing act can lead to burnout, and inevitably, either your clinical work or the business development aspects will suffer. It’s essential to acknowledge these challenges to find a sustainable solution that ensures both your patients receive the best care and your practice thrives.

vs. Collaboration

When you collaborate with Smileway, you gain access to extensive industry-specific expertise. We manage some of the largest and most innovative practices in the country. Our team is dedicated to providing you with the tools you need to excel clinically. We offer a specialised software team developing Hugo Systems, a finance and capital management team, and a marketing automation team amongst others. We support practitioners in a collaborative and productive manner, ensuring you stand out in your clinical work.

  • You have complete freedom to practice the way you want to. Choose your materials and equipment and decide how to treat your patients.

  • A generous equity scheme that allows you to share in the growth and value of Smileway as a whole and your own practice.

  • A flexible work-life balance lets you enjoy more time with your family and friends, pursue your hobbies and passions, or plan for retirement.

  • Smileway is a collaborative and supportive community of peers who can offer advice, mentorship, and referrals.

  • A dedicated team of experts will handle all your practice’s administrative and operational aspects, such as compliance, staff management, procurement, marketing, IT, systems and accounting. Smileway releases the clinical team to focus more wholeheartedly on what they are most skilled at - treating and caring for patients. We will have regular practice management meetings to ensure the practice is running efficiently and effectively.

  • Smileway offers multiple avenues for career growth, including tailored training programmes, hands-on workshops, and networking conferences. Employees can also engage in special projects that boost their skill set while contributing to the company’s goals.

  • Leverage our world-class tech team and proprietary software, Hugo Systems, to modernise your practice. Reduce admin burdens, access information from any device, anywhere, and gain unparalleled insights into your patients and practice.