Smileway’s vision:

Enhancing Healthcare, Together: Elevating Partners and Patients Through Seamless, Scalable Innovation.

Mission Statement

To provide dental practices with unparalleled operational support, innovative technology, and financial opportunities, allowing healthcare professionals to focus on delivering exceptional patient care.

Values

At Smileway, our values are the cornerstone of our organisation and the driving force behind every decision we make. They guide us along a path toward extraordinary outcomes for our partners, patients, and the communities we serve. By staying true to these principles, we bring innovation and excellence to South African oral care, transforming the dental experience and making a lasting impact on people’s lives.

Lead with Heart: Foster meaningful relationships and enhance satisfaction through attuned listening, cultural sensitivity, and timely, empathetic responses. Prioritise action and iterative improvement and avoid analysis paralysis.

Innovate Fearlessly: Innovate Fearlessly: Disrupt the status quo, champion adaptability, and spearhead creative initiatives while honouring tried-and-true processes that yield results.

Exceed Expectations: Strive not just to meet but exceed the expectations of all stakeholders, including partners, colleagues, investors, and the community. View shortcomings as an opening for constructive dialogue and collective growth.

Be United, Be Transparent: A diverse and inclusive team fuels innovation and organisational well-being. Initiate open dialogues across all organisational levels, no matter how uncomfortable they might be. We are committed to building trust through ethical transparency.

Make an Impact Today: Act swiftly and responsibly to empower our partners in elevating patient experiences. Commit to making stepwise, tangible changes, perpetually refined through feedback and aligned with our long-term goals.

Solve, Don't Just Resolve: Look beyond mere symptom relief. Use data-driven strategies to identify and tackle root causes, aiming for enduring, scalable solutions. Immediate fixes may be unavoidable, but long-term resolutions are the end goal.

Elevate Your Mind: Make ongoing learning, clarity of thought, work-life harmony, and mindfulness priorities to bring your best self to the workplace and the team.

Sustain to Gain: Synchronise short-term objectives with a vision for long-term excellence and perpetual improvement focusing on growth. Adapt to evolving landscapes and leverage operational efficiency for a future that's both sustainable and prosperous. Adhering to high ethical standards is non-negotiable.

Outcome-focused: Cultivate a workspace conducive to thoughtful, high-quality outcomes. Our premium is on results and considered execution over mere clock-watching.