Smileway’s vision:
Revolutionise Dental Care in South Africa
Mission Statement
To create a dental platform in South Africa that partners with a range of practices to enhance the lives of our practitioners and provide quality and accessible care.
Values
At Smileway, our values are the cornerstone of our organisation and the driving force behind every decision we make. They guide us along a path toward extraordinary outcomes for our partners, patients, and the communities we serve. By staying true to these principles, we bring innovation and excellence to South African oral care, transforming the dental experience and making a lasting impact on people’s lives.
Do what you say, and say what you do.
We treat all people with equal openness and respect.
We seek different opinions and resolve differences through thoughtful dialogue.
We believe in giving feedback promptly and receiving it gratefully.
We are obsessed about our practices and their patients and care about understanding and responding to their concerns.
We care deeply about our people and create an environment where we expect them to take ownership and perform extraordinarily.
We operate at the highest ethical and professional standards at all times.
